It is currently 03/29/24 6:06 am

All times are UTC - 6 hours




  Page 1 of 1   [ 4 posts ]
Author Message
 Offline
PostPosted: 12/30/10 4:22 am • # 1 
User avatar
Administrator

Joined: 11/07/08
Posts: 42112
Interesting ~ I think CNN shot itself in the foot with its attempt to grab viewers at the expense of lending its own credibility to the likes of Andrew Breitbart ~ Sooz

THE CABLE NEWS NUMBERS ARE IN.... To note that the Republicans' cable news network is out in front of its competitors is an understatement. In 2010, Fox News had more viewers than CNN and MSNBC combined.

But that no longer seems especially interesting. Indeed, it's pretty predictable -- Fox News has cornered the market when it comes to offering misleading, partisan propaganda that leaves its viewers more ignorant than if they received no information at all. It's been this way for quite a while.

Jay Bookman digs a little deeper, though, and finds some interesting related data.

Quote:

MSNBC beat CNN for the second straight year among viewers 25-54, and for the first time beat CNN among total primetime viewers as well. The numbers for CNN are truly abysmal, not only compared to Fox and MSNBC, but compared to its own numbers of a year ago. Total primetime viewers of CNN fell by 34 percent compared to 2009.

However, Fox viewership fell as well, declining 7 percent in primetime and 8 percent among primetime viewers in the 25-54 demographic. And to put things in some perspective, "The O'Reilly Factor" drew an average of 3.2 million viewers a night. That makes him the king of cable news talk, but well behind network news shows. With roughly 1 percent of America watching, his numbers also put him well behind cable competitors such as his show's spiritual cousin, World Wrestling Entertainment, and Spongebob Squarepants on Nickelodeon, both of which often pull 5 million or more viewers.

In addition, "The Daily Show" with Jon Stewart and "The Colbert Report" with Stephen Colbert both regularly outdraw O'Reilly among the younger demographic sought by advertisers. In fact, it's striking how old the O'Reilly audience skews (3.2 million average audience, just 781,000 of them between 25 and 54.)

CNN has to realize that its status quo is untenable. It has some credible programming -- Anderson Cooper really isn't bad -- but if there was ever a line-up in need of a major overhaul, this is it.

As for O'Reilly, I knew his audience was older, but I didn't realize just how skewed his audience really is. Long term, that's not really a recipe for success, either.

—Steve Benen 9:45 AM December 30, 2010

http://www.washingtonmonthly.com/archiv ... 027311.php


Top
  
PostPosted: 12/30/10 6:30 am • # 2 
"As for O'Reilly, I knew his audience was older, but I didn't realize just how skewed his audience really is. Long term, that's not really a recipe for success, either.'

The last thing you want is a growing share of a declining market.


Top
  
 Offline
PostPosted: 12/30/10 10:34 am • # 3 
Administrator

Joined: 01/16/16
Posts: 30003
O'Reilly is getting older as well. He'll retire or get retired soon enough.


Top
  
PostPosted: 12/30/10 10:44 am • # 4 
The total numbers of people who watch cable news aren't that high. Neither are the numbers of people who watch broadcast news.

That makes Fox News kind of the tallest midget in the world.

It's still true that Fox News viewers rank as the least informed of all news watchers.

The problem with all news shows is that they are now expected to draw large numbers for the purpose of being able to charge more money for ad spots.

That means that we are going to get more bullshit and less news.

It also means that we are going to see more talking heads hosting Saturday Night Live.

Combine that with the fact that all the talking heads are invested and you will notice that not much is reported about Wall St and the reasons for the economic collapse. We are in the dangerous state of having those who are trusted to provide us with honest information having a reason not to provide us with that information.


Top
  
Display posts from previous:  Sort by  

  Page 1 of 1   [ 4 posts ] New Topic Add Reply

All times are UTC - 6 hours



Who is online

Users browsing this forum: No registered users and 6 guests


You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot post attachments in this forum

Search for:
Jump to:  
cron
© Voices or Choices.
All rights reserved.