Funny thing, isn't it? I used to select "phishing" (or whatever the hell it was called) on Hotmail (now Outlook btw) that supposedly reported it and it made me think something would be done to prevent it. Sort of like the "report problem" when your browser shuts down suddenly. I've never reported.
Anyway, I got more and more crap. Then I started to just use the delete all button and lol, it seemed to slow it down. I didn't receive as many spam emails. Go figure. I think MSN was selling the GD "report phishing" info.
Outlook appears to be a little better about spam.
I didn't get near as many spam emails until we got our iPhone and tablet. After registering for Amazon for books and other things, the spam got worse. The nature of the internet beast.