Micro-managing to the extreme ~ but it's an interesting contrast with no one being able to fact-check/stop Mitt from opening his mouth and spewing idiocy ~ ~ Sooz

Mitt Romney’s campaign tweets had to be approved by 22 different people
Updated by Andrew Prokop on December 5, 2014, 1:40 p.m. ET

When Mitt Romney's digital team wanted to send out a tweet during the 2012 campaign, it wasn't easy for them. A new paper by Daniel Kreiss, an assistant professor at UNC Chapel Hill (and flagged by Brendan Nyhan on Twitter), finds that, late in the campaign, as many as 22 people had to sign off on the language of each tweet from the @MittRomney feed. That's according to Romney's digital integration director Caitlin Checkett, who said:


Romney's digital director Zac Moffatt concurred, telling Kreiss the campaign had "the best tweets ever written by 17 people ... It was the best they all could agree on every single time."

In contrast, Kreiss finds that Obama's digital team had "more autonomy," which made it easier for staffers "to respond to political events in the moment and in a communicative style that accords with the norms and expectations of networked publics on Twitter." He cites a humorous tweet from the @BarackObama feed responding to Clint Eastwood's "empty chair" Republican convention speech earlier that night.

Politicians and their staffers are generally very cautious with official tweets, and that's understandable. There's little upside from most campaign tweets, and potentially a lot of downside from a Twitter blunder dominating the headlines. Still, having 17 to 22 people vet each tweet seems like a bit of an overcorrection, and makes one wonder what Romney's management style would have been like in the White House.

http://www.vox.com/2014/12/5/7340067/mitt-romney-twitter

Where did they find 22 people who agreed on that bs? He was such an RNC puppet. The guy that ran for president was not the same as the guy elected in Massachusetts.

You're right, queen. I actually liked the guy they elected in Mass. He was able to work with the other side of the aisle back in those days. I even thought he was the right guy for the job in 2004. But he dropped out and McCain went on to win the GOP nod. Then he came back in the 2008 election and he wasn't the same as before. He flipped flopped to pander to the extreme base of the GOP.