This is an ad campaign for "Raising the Roof" an organization that has helped countless people/groups and raised millions of dollars that go those groups. Made me cry.
If you want to know more about "Raising the Roof", here is their site:

http://www.raisingtheroof.org/

I can't watch the video ~ just ... cannot ~ I detest how cruel some people delight in being ~ but I will visit the site ~

Sooz

I understand sooz, but it's meant to be disturbing. Like with most things, most of those who need to learn/understand will not get the message. If it affects a change in only a few people, then it's worth it. Can't change the whole world at once, only one or two people at a time.